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Incorporating Vine into your Communication Repertoire

30 Apr

What is Vine?

Twitter launched Vine in January. This new app allows users to create and share six second looping videos. (Think animated gif.) The clips can be incorporated in a tweet or posted to Facebook. Vine is a great way to add visual content to social media.

Users create six second videos just by tapping the iPhone/iPad screen. (Currently the app is only available for iOS devices.) The Vine app lends itself to creating some great stop-motion/time-lapse clips. Additionally, it is simple to use, and there is no editing. So users are either happy with what they create, or trash it and start over. You have to get it right in one take.

Linking Vine to a Twitter account makes creating and sharing the short clips very easy. While there is not an option for any editing, the clip is also saved to the user’s camera roll; Vine creates mp4 files. Here is a link to the original vine clip.  https://vine.co/v/bF76nig3bmq 


oragami vine clip

It’s easy to get started. Here’s how:

  1. Download the Vine app.
  2. Create a Vine account, either linking to your Twitter account or sign up using your email.
  3. Tap the screen to start the video recording. Tap again to stop the recording. (According to one user, she was able to get 120 taps in one six second video.)
  4. The status bar at the top shows how much video has been recorded and how much time is left.
  5. When you finish, either use all six seconds, or click on the green check in the lower right corner. Then select Next.
  6. There is an option to add a caption and a location.
  7. Choose to Post to Vine, Twitter, and/or Facebook.
  8. Done.

Some points to consider when creating a vine clip:

  • Avoid trying to cram too much into that six seconds.
  • Avoid too many camera angles; it can make the viewer feel sick!
  • Too many shots/points of view dilute the message.
  • Try to keep the device steady while filming. Consider mounting the iOS device, using a Gorilla tripod for example.
  • Remember that Vine records audio as well. Audio may not be desirable with some clips.
  • Try to give the clip a descriptive title; six seconds is not much time to make your point. Use all the tools available to you.
  • Keep it simple; you need to get it right in one take.
  • Pay attention to your lighting.
  • Profiles and videos on Vine are public, so anyone can see them.
  • If you create a video and choose not to publish it, the only way to access it is through your device’s library or camera roll.

Vine is a simple tool; it’s easy to use and can add interest to social media.

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